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This bar graph shows the annual salary for Promotions Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Promotions Managers.
Projected Growth Rate in Job Openings by 2031: 7%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
If you're aiming to step into the role of a Promotions Manager, you'll need to navigate a combination of education, experience, and skill development. This position often requires creativity, leadership, and the ability to work under pressure while managing promotional campaigns that enhance a company’s presence and sales. Here's how you can build your path to becoming a Promotions Manager.
First, get familiar with what a Promotions Manager does:
Generally, employers look for candidates with at least a bachelor's degree:
Practical experience is crucial in this field:
Certain skills will help you succeed as a Promotions Manager:
Networking can open doors to opportunities in the promotions industry:
The marketing and promotions landscape is constantly evolving:
Consider obtaining certifications that can enhance your qualifications:
Once you've built a foundation of experience and skills:
Remember, becoming a Promotions Manager is about combining education with real-world experience while continuously adapting to new industry trends. By following these steps, you'll be well on your way to a successful career in promotions management.
A Promotions Manager is a marketing professional responsible for planning and executing campaigns that increase the visibility and sales of a product or service. This role involves coordinating with other departments, analyzing market trends, and creating promotional materials.
To become a Promotions Manager, follow these general steps:
Key skills for a Promotions Manager include:
Yes, career advancement opportunities for a Promotions Manager may include:
Promotions Managers are needed across various industries, including:
Joining professional associations can provide networking opportunities, resources, and industry insights. Some associations include:
Sales & Marketing Executives International (SMEI)
The job outlook for Promotions Managers is generally positive, with demand expected to grow at an average rate. Staying updated on industry trends and continuously honing your skills can help maintain your marketability.
Technology plays a significant role in the career of a Promotions Manager by:
Some common challenges include:
Job openings can be found through various channels, including:
Remember to tailor your resume and cover letter to highlight your relevant experience and skills for each application.