Online Marketing Degree is the only not for profit website dedicated to providing students with a straightforward resource about obtaining a marketing degree online. There are a number of for profit websites which provide biased information about online marketing degree programs, but none, to our knowledge, which are not for profit and therefore whose opinions can be trusted to be unbiased. We hope you enjoy this site and check back often as we are constantly receiving user feedback and adding to the website based on that feedback.
1) What Types of Online Marketing Degrees and Online Marketing Certificates Exist?
Because the field of marketing is business oriented, many of the online marketing degrees available are also business focused. There are also loads of sub-specialties and certificates available in marketing. We have listed just some of them below.
- Online Associate of Arts in Marketing (Online A.A. in Marketing)
If looking to go into a business with a more artistic side, this is a good starting point or degree to choose. Specialties include fashion, design, finance, and more.
- Online Associate of Science in Marketing (Online A.A. in Marketing)
The difference between this degree and the above are that it requires more math and science and also carries specialties such as business, economics, and accounting.
- Online Bachelor of Science in Marketing (Online B.S. in Marketing)
This is one of the more common undergraduate degrees in marketing and takes four years to earn.
- Online Bachelor of Business Administration in Marketing (Online B.B.A. in Marketing)
The undergraduate equivalent of an M.B.A., this degree is rising in popularity and does not have to be taken solely in marketing.
- Online Master of Business Administration in Marketing
The M.B.A. has long been a standard of many business professionals and has many specialties, including those for marketing.
- Online Master of Science in Marketing (Online M.S. in Marketing)
This degree may not be as popular as the above but still takes about the same time to earn and gives a more scientific view of marketing.
- Online Doctorate in Marketing (Online Ph.D. in Marketing)
The most advanced of all degrees, marketing is also an area of study for the Ph.D. It is a common choice by those who want to teach or research marketing.
- Online Certificate in Marketing
Although not required to become a marketer, a certificate can be useful for learning new skills and enticing future employers.
Be sure to keep in mind that marketing is not a black and white area. Jobs such as advertising, public relations, promotions, and sales all fall within the marketing realm. Advertising focuses on featuring the product or service being offered. Public relations often deal with the image of the company or organization and can include dealing with the media, non-profit organizations, and more. Promotions can include price setting and other devices used to entice buyers. Sales involve actually exchanging the product or service for an appropriate price and can often involve some kind of commission.
2) Where Can I Find Online Marketing Degree Rankings?
Because there are so many marketing degrees and programs out there, choosing one can be difficult and it is easy to turn to a ranking system to help. Although those who put out collegiate rankings on a regular basis have taken the time to carefully grade each school, they are ultimately arbitrary. Only the individual student knows what he or she is looking for and must rank each school by factors such as price, how far away it is, acceptance rates, and much more.
However, an important step to any online college degree is accreditation. While a degree from an accredited online school can open doors, a degree from a school that isn’t recognized by a legitimate agency may literally not be worth the paper it is printed on. To begin a simple and nationwide search, click here for the Database of Postsecondary Institutions. Sponsored by the U.S. Department of Education, it can tell you if a school is accredited along with what agency has recognized it. You can also use it to search for schools in your state.
However, if rankings are a must for your online marketing degree, there are a few options. One of the most well-known ranking systems for schools is U.S. News and World Report. They list schools by a wide variety of areas, specialties, and list their top ten picks for undergraduate business programs here. Another good choice when searching for a marketing degree is Bloomberg. The top site has everything business, including the latest information on business schools across the nation.
3) Can I Transfer Online Marketing Degree School Credits?
If you have already earned credits at a college, university, or vocational institution, transferring them to the school in which you intend to get your marketing degree can save you hours of time and lots of money. By transferring credits, the school offering the degree can bump you ahead in studies and even put you on a fast track to graduate.
However, there can be speed bumps along the way. One of the most important things to do is make sure the school you are transferring from and to is accredited in the U.S. Department of Education’s Database of Postsecondary Education. Even if both schools are accredited, there are still issues in nationally accredited schools versus regionally accredited schools. Credits don’t necessarily transfer back and forth, so it is essential to speak to a representative of the school before taking classes to ensure they can transfer.
A common reason for transfer credits is cost cutting. Many students who wish to graduate from a university can’t afford to pay a large tuition for the four years typically associated with a bachelor’s degree. Instead, they enroll in a community or junior college, take core classes there, transfer them to a school, and only end up paying pricey tuition for the last years of study.
Other factors also need to be taken into consideration when transferring. Although core classes are the most common in transfer credits, some specialty courses in marketing can also be transferred. However, many schools will ask for the bulk or even all of the marketing classes to be taken at the school offering the degree. All courses that intend to be transferred must also be passed with a grade of 2.0, or C average, and sometimes even a 3.0, or B average.
4) What Sorts of Careers are There With an Online Marketing Degree?
Although many jobs have “marketer” in the title, this is by no means the only area of employment for those with a marketing degree.
- Sales Marketer
Just like the title suggests, this marketer focuses on the sales side of business.
- Advertising Marketer
Catch phrases, print ads, and even commercials are all the focus of this marketing position.
- Media Marketer
This marketer focuses on using the new media such as the internet, email, and social media to promote and sell their product or service.
- Public Relations
The image of the company, organization, or agency is what public relations professionals work on. There are even private for hire companies that can work with several clients.
- Brand Marketing
Ever hear the phrase “grow your brand?” These marketing professionals live it.
- Promotions Marketer
This professional will work on the design and implementation of a marketing campaign to get word out on a product.
- Certified Professional Marketer
Although a certification is not necessary when becoming a marketer, it can help you land a position like this. Certification can be asked of a marketer who wants to enter into a leadership position.
- Marketing Manager
They often head up a project or product including all of its marketing aspects.
- Marketing Director
These leaders head up the marketing department of a company or specific area and are tasked with tons of responsibility.
Just about every area in the private and public sectors need marketing. From breakfast cereals to the Office of the President of the United States, everyone has marketers to assist them in putting their best foot forward. Popular industries that currently hire marketers include computer systems, management companies, scientific services, insurance, and more. If looking to work in a specific area such as healthcare or hospitality, there are actually marketing degrees with focuses in those and other areas.
5) How Do I Become a Marketer?
Becoming a marketer can take several years or months depending on your current amount of education or experience. For example, if a student chooses an internship or work for study program while getting an education, they can get credit for both their degree and relevant work experience when applying for a full time position.
If you already have a related degree, time spent studying can also significantly be reduced. A bachelor’s degree in marketing or related field can have a student in a graduate marketing program and earning a master’s in as little as 18 months depending on the school offering a degree. If currently employed, check with a supervisor or human resources department to see if there are any options for continuing education. In some cases an employer may be willing to shoulder the cost of an advanced education in order to move someone up within the company instead of hiring from without.
Certified marketers are also in demand. Offered by a wide variety of agencies in many fields, marketing certificates can show a potential or current employer a proven ability of the holder in marketing or a related area. Certificate programs are focused to provide education along with how to apply marketing without the courses found in a typical degree program. These certificates can be earned in as little as a weekend, may ask for a completion of an exam, renewal, and can have many other factors to them depending on who is giving them out.
A good example of such a certificate is the Accredited Public Relations Credential. It is given out by the Public Relations Society of America and even offers a specialty for those who want to work in public relations marketing for the military. If you have some extra money lying around, consider a marketing program such as the Harvard Strategic Marketing Management certificate. It is a popular choice with executives and can also be a good read for marketing students in what to expect from a prestigious certificate.
6) What is the Average Annual Salary for Someone with an Online Marketing Degree?
Employer in the marketing field was the most important aspect when the U.S. Bureau of Labor Statistics tallied the average annual salary for those with a marketing degree. When deriving its salary for marketers in sales management, the highest paying employer, professional and commercial equipment and supplies merchant wholesalers, paid over twice in average annual salary than that of the lowest paying employer, department stores. The median salaries were $125,130 and $54,560 respectively for relatively the same job.
The same agency also calculated the average annual salary for those with a marketing degree who went into management of advertising, public relations, and related services as $105,960. Breakdown of salaries for managers in advertising and promotions was $80,220, public relations had $89,430, and sales had an average annual salary of $97,260.
Certification can also be an important part of average annual pay for marketers. Professionals who can be certified include marketing directors or managers. They take more leadership roles in the workplace and are often tasked with leading up projects or even divisions. According to Payscale.com, the average annual pay for marketing managers is $59,125. Marketing directors can also do much better. When factoring salary, bonuses, profit sharing, and commission, average annual pay can range from about $50,000 to over $120,000, with the median yearly salary at $86,465.
Entry level positions predictably have lower average annual salaries. Someone with an associate’s or bachelor’s marketing degree can start out in a position such as marketing coordinator. Average annual salary for this career ranges from $33,168 to $44,892 but can increase by thousands when factoring in other bonuses. Other entry level positions include marketing assistant, marketing specialist, and marketing research analyst. The average annual pay for these jobs was $34,813, $44,794, and $47,594 respectively.
7) Where Can I Find Online Marketing Scholarships and Grants?
Paying for a marketing degree can seem like a daunting task but there are literally millions of dollars in help for the hopeful student. Just a few of the financial aid opportunities are listed below.
With just about every school asking for one to receive financial aid, this is a lengthy but necessary form. One of the best aspects of it is that it is accepted by just about every accredited school out there.
- Hope and Life Time Learning Educational Credits
No matter whether tax time is your favorite or most hated time of the year, if you have spent relevant time earning an accredited marketing or other degree, you probably qualify for one of these. These credits are applied to your tax return and the IRS has an FAQ for those interested.
Learn the difference between scholarships and grants on this site. A basic guide is available, along with what funding is out there and how to be wary of bad deals and scams.
A little more advanced than the above, students of all levels and area of study are also welcome to visit here. Lengthy sections on how to plan and pay for school are available as well as tools for career development.
- Educational Grants Programme
Marketing degree and other students in the United Kingdom can visit here to get more information on funding for their education. You can also do a search and learn more about services.
- American Association of Advertising Agencies
If looking to go into the advertising aspect of marketing, click here. The 4A Foundation offers several scholarships for marketing degrees and has more information on how to apply.
This site’s focus is to make paying for school easier. Simply create a profile to begin your search for marketing scholarships and grants.
Similar to the above, they connect millions of students with billions of dollars in scholarships and other aid. Do a search for scholarships by type, location, and more.
- Business School Scholarships
Because marketing and business often go hand in hand, so do the scholarships. About.com lists ten business school scholarships, with a few even specializing in marketing.
One of the most important things to remember when searching for financial aid is to be wary of scams. Many agencies or individuals will offer to search for or even apply for scholarships on your behalf for a payment. There is no such thing as a guaranteed scholarship and anyone who offers one is not being truthful. There are also scams involving the FAFSA and involve payment in return for help filling it out. A high school counselor or financial aid professional at the school you are applying to can actually do a better job of it at no charge.
School loans are another subject of concern with students pursuing a marketing degree. Unlike a scholarship or grant, student loans do have to be paid back. Be sure and research to find the student loan that is right for you and even if it is right for you. Good loans often consist of a reasonable amount of money lent, a few years for payments to begin, and a low interest rate.
- Azusa Pacific University
- Berkeley College
- Brandman University
- Cabrillo Community College District
- California National University
- California Southern University
- California State University Fullerton
- California State University San Marcos
- Carrington College California
- Fremont College
- National University
- San José State University
- University of California Berkeley